Book with Kate

Hair + corrective skin care · Grand Rapids

Good hair.
Great skin.
No fluff.

Personalized beauty services for people who want thoughtful expertise, honest recommendations, and results that fit real life.

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Glossy dimensional brunette hair15+ years
in beauty
DIMENSIONAL COLOR · HEALTHY HAIR · CORRECTIVE SKIN · HONEST BEAUTY ·

Pick your appointment

Two sides of feeling like yourself.

01

Hair · Fridays

Color that grows out beautifully.

Low-maintenance dimensional color, rich brunettes, vibrant reds, balayage, creative color, and cuts designed around your actual routine.

Short Haircut$6030 minutes
Signature Haircut$1801 hour
Hair Color$3602 hours
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02

Monday Skin Clinic

Corrective care. Zero guesswork.

Every visit starts with a consultation. We choose what your skin needs that day—clear, focused treatment without the spa-day fluff.

Detoxifying Pore or Enzymatic Treatment$14045 minutes
PCA Oxygenating Facial$12545 minutes
Custom PCA Corrective Peel$16045 minutes · aftercare included

*more services offered through the link!

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Why is the menu so simple?

Because booking your hair appointment shouldn't require knowing how to do hair.

After 15+ years behind the chair, I've learned that most clients don't know whether they need a partial highlight, full highlight, balayage, root melt, gloss, toner or three bowls of color. And you shouldn't have to.

My pricing is based primarily on time, not an endless list of individual techniques.

You tell me what you want your hair to look and feel like. I'll figure out what we need to do to get there.

No confusing service menu.
No trying to book the "right" technique.
No surprise add-ons for every bowl of color.

I figured it out so you don’t have to. You’re welcome. 😉

Kate Rypkema, founder of Beam Beauty Co.

The human behind Beam

Hi, I’m Kate.

I’m a Douglas J graduate and beauty professional with 15+ years of experience in hair, skincare, and beauty education.

I’m equal parts creative and practical. My background as a cosmetology instructor shapes the way I work: thoughtful technique, honest guidance, and making sure you understand the “why” behind your service—whether we’re building a low-maintenance color plan or choosing the right corrective treatment for your skin.

Trendy. Beautiful. Honest.

Located inside Salon Blue · Grand Rapids, Michigan

Ready for your next good hair day—or skin day?

Book now